Home of Cornelius Vanderbilt II Fifth Avenue, New York |
SERVICES
Strategic Planning
- Establish project goals.
- Develop a strategy for achieving those goals.
- Create a workplan and a timeline to accomplish
related tasks.
Audience Analysis
- Define project's target audience(s).
- Determine audience needs by conducting user surveys;
organizing focus groups; and analyzing member,
visitor, and usage data.
- Gauge audience reactions through user testing.
Historical Research
- Research client topics.
- Interview subject-matter experts.
- Conduct oral histories.
- Locate and obtain document and image sources.
Content Development
- Write original content that is informative and engaging.
- Rewrite and edit print content for multimedia presentation.
- Present content in a clear, concise navigation scheme.
Project Management
- Oversee projects from concept to completion.
- Ensure that projects meet strategic planning goals.
- Serve as liaison between subject-matter experts, designers,
and developers.
E-Marketing
- Promote projects to target audience(s).
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